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The Learned Man!

 


August 2005 | Issue #1
 

 

 

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In This Issue


Introduction

Hello everybody and thanks for signing up for The Learned Man! Blog's newsletter. The aim of this newsletter shall be to connect with and update all those of you who are not regular visitors to the blog. It will link together the Learned Man! community and from time to time offer exclusive information to its subscribers which will include reports, survey's and hot job listings!

And finally after a year of wondering if my blog would get the necessary support, I have no more doubts. The numbers talk for themselves.

  • 30,000 hits in the first year from a niche audience interested in eLearning.
  • Over 100 subscribers (and growing fast) to the newsletter from eLearning companies across the length and breadth of India and around the world. This includes instructional designers, sales professionals, students, graphics wizards and tech gurus. All of whom have given The Learned Man! blog a resounding thumbs up by signing up for the newsletter and posting regular comments on the blog.
  • In addition 63 people have thus far bought India's first ever eLearning vendor directory.

A big, big thank you to all of you. You have given me a reason to bring you more research that will not only help you in your careers but also drive the industry forward! I am excited at the opportunity this newsletter will provide to gain feedback from all of you about different issues, feedback which will be collated and shared back with you.

Let us together continue to grow India's first common platform for eLearning professionals. This blog no more belongs just to me. It belongs to each one of you, who keep coming back to gain more and to contribute even more.

The Learned Man

August, 2005


Industry News

*News from Tata Interactive Systems*

  • TIS has received BS7799: 2:2002 certification for the design and development of custom-built and product-based e-learning solutions
  • TIS has been awarded the APEX 2005 Award of Excellence for its University of Phoenix (UoP) simulation -"Motivating and compensating employees". 4,942 entries were received for this years APEX Awards, including 281 entries in the "Campaigns, Programs & Plans category", in which TIS won its Award of Excellence.

*Maximize Learning acquired by Techbooks*

Maximize Learning, a Pune based eLearning company is in the process of being acquired by TechBooks. For more details click here .

*WestBridge to invest US$5.5mn in Brainvisa*

WestBridge Capital Partners on Thursday announced an investment of US$5.5mn in Brainvisa Technologies,a Pune based eLearning company. For more details click here .

*Hurix Systems announces ambitious expansion plans*

Hurix Systems, wants to open sales and delivery offices in key business locations within a period of 3-4 years and increase the staff strength from the existing 150 to 400. For more details click here .

*People in eLearning*

  • Sambit Mohapatra, ex Tata Interactive UK Head, joins BrightWave UK as Sales Director. For more details click here .
  • Inderjeet Singh, Brainvisa HR Head to move out.

The Learned Man! wishes Sambit Mohapatra and Inderjeet Singh all the best in their new endeavors. Please write in to thelearnedman@gmail.com with any news of the movement of key personnel that you may want to share.


Feature Article: eLearning Industry Size in India

In the absence of any formal body like NASSCOM the Indian eLearning Industry is virtually devoid of any official figures or statistics. All pointers to the size of this industry are mostly guesstimates. The Learned Man! recently attempted to put together the pieces of this puzzle. Relying upon information provided by friends through this industry an accurate image of the true size of the industry came to light which is represented here through this chart.

And from what these numbers tell, theres a long long way to go...!

This is indeed open to debate and you are most welcome to email me your feedback or views on this analysis.

Since this newsletter reaches out to a lot of you working in eLearning companies right across the length and breadth of India I would be grateful if you would help me make these numbers as accurate as possible. Please write in to me at thelearnedman@gmail.com with the revenue numbers of your companies or your best estimates.

 

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The Learned Man interviews Dr. Ruth Clark

 

Ruth_bw In a first of its kind and no holds barred interview, Dr. Ruth Clark, revered by many in the Instructional Design community tells The Learned Man about her frustrations in working with Indian vendors and future plans for India.

The Learned Man: Hello Dr. Clark. This website had reported sometime back about the shortage of Instructional Designers in India. The offshore eLearning Industry in India is booming but one of the major pain points is the lack of qualified ID's. These companies, due to lack of choice recruit everybody from journalists, copy writers, teachers and try to teach them the basics of ID. You are an extremely popular figure and widely read author among the ID community in India. The Learned Man has put together a few questions that I am sure a lot of us have on our minds, for you:

The Learned Man: 1)Have you worked with any Indian eLearning companies? What has the experience been like?
Dr Clark: I had extensive discussions with Maximize Learning to deliver a week of seminars in India for them this past Spring. Because Maximize Learning was bought out by another company, we never carried out the plan. The experience overall was frustrating. This I am sure was a unique situation and does not characterize the Indian e-Learning market in general.

The Learned Man: 2)Have you considered a partnership with Indian Universities to help address this problem (shortage of ID's) given the wide use of your materials in India?
Dr Clark: I had discussed this possibility with Maximize Learning and they were planning to set up meetings with the local university. Again, this did not materialize. Given opportunities for distance learning via webcasts etc. I would think this would be a viable option. Perhaps if I can get some referrals to some universities, I could initiate some contacts.

The Learned Man: 3)Would you consider revising the prices of your online courses to make them more accessible to Indian students desirous of gaining a certification from you?
Dr Clark: I believe something could be worked out. For example, we could increase class size and in that way reduce per person cost. As everyone is aware, travel costs to India are high (compared to within U.S. travel) and the time commitment would preempt other US seminars I can teach. Thus work in India is expensive for me. We can discuss options.

The Learned Man: 4) Are you planning a visit to India anytime? I know that there are lots of people here who would be eager to meet with you and benefit from a lecture or talk
Dr Clark: After the previous problems working with Maximize Learning, I have not pursued any further trips. My schedule tends to book out about 3 months. If you are interested in coordinating some kind of event let me know and we can discuss specifics. We could organize two seminars plus a speaking engagement in a 1 week time frame. Our busy time period here in the U.S. is Q4 - so I would be available March of 06.

The Learned Man hopes that eLearning vendors, universities and colleges across India will take note of this and hopefully we will get to see Dr. Clark in India sooner than later!


Conducting Successful SME Interviews

By Jennifer Lambe

Interviewing subject matter experts (SMEs) is one of the most common and useful methods for obtaining the information needed to create quality documents. Successful SME interviews require careful research and preparation in advance. During the interview, good listening skills, critical analysis, and the ability to maintain control of the range and depth of the interview with appropriate tact are crucial to successful outcomes. After the interview, give prompt attention to notes and any required follow-through. When working with hostile SMEs or those with poor communication skills emphasize the strengths of the relationship and develop strategies to work around any weaknesses. Keep reading...


Good to Know: Useful Resources & Insightful Articles

Theory and Practice of Online Learning

edited by Terry Anderson and Fathi Elloumi , is concerned with assisting providers of online education with useful tools to carry out the teaching and learning transactions online. It presents, in an easily readable form, the theory, administration, tools, and methods of designing and delivering learning online. Cick here to visit this resource...

IDEAS: Instructional Design for Elearning ApproacheS

Reflections and insights on elearning strategies and instructional technology design by Ferdinand Krauss. Click here to visit...

Invites to LinkedIn

Please look out for the invitations to join LinkedIn which will come to you shortly after the arrival of this newsletter. I'm using LinkedIn to keep up with my professional contacts and help them with introductions.

It's been pretty amazing to see the number and quality of people you can reach through just a few trusted contacts. And my LinkedIn network is growing daily by literally thousands of professionals. I definitely recommend you check it out.

Basic membership is free, and it takes less than a minute to sign up and get 'Linked In' to my network.


eLearning Jobs

  Jobs

 

 

 

This is going to be a very busy year. Apart from the new survey's and reports to be completed I have now decided to leverage my extensive network within this industry to cater to the growing number of jobseekers within this field. This has also been a constant request to me from several senior management staff who sometimes have great difficulty in finding good talent.

The Learned Man will eventually have a separate section devoted to eLearning jobs. Until that happens please email me your CV's at thelearnedman@gmail.com.

These Cv's will go into a database and when a good opportunity matching your profile comes up you will receive an email with additional details. Unlike other agencies, this will purely be an effort dedicated to and specializing in hooking up people in the eLearning space with better opportunities.

So whether you work in eLearning technology, content development, graphic design, multimedia creation, project management, sales & marketing, send in your CV's now..It won't cost you anything!


Thank you, and until the next newsletter, please keep reading

The Learned Man! blog